
INTRINSIC
Intrinsic is a sustainable tattoo parlor located in Portland, Oregon that creates a welcoming environment for women. Their custom ink line is vegan and cruelty-free. Our goal was to brand an atmosphere that makes women feel empowered, comfortable, and confident by creating a warm and welcoming ambiance in cohesion with our minimalistic line stylization. This brand embodied a fresh, feminist twist that would be a more comfortable and sustainable option for women.
DISCPLINES
Branding, Photography, Packaging, Motion
IN COLLABORATION WITH
Aeva Roth, Designer
Shelby Stewart, Designer
Kira Loraine, Designer
CUSTOM INK BOTTLES



AFTERCARE PACKAGE








PROCESS


LIFEWTR
Students from Penn State Graphic Design GD304: Practical Communications, in collaboration with PepsiCo’s Design and Innovation, LIFEWTR Brand and Design team and North Division Marketing, created a series of key visuals to accompany a brand campaign promoting selected series 11 bottle made specifically for the Penn State University Park campus.
DISCIPLINES
Branding, Motion, Photography
IN COLLABORATION WITH
PepsiCo’s LIFEWTR, Brand
Clare Connell, Designer
©2022LIFEWTR and the LIFEWTR Logo are registered trademarks.

PROCESS
Our goal was to design a mental health campaign around the Series 11 bottle “Superior” designed by Ginew. Ginew designed this bottle to reflect the visuals of Lake Superior and to showcase the importance of this lake within their culture. When their community comes to Lake Superior, they feel the most mentally at peace. College students struggle greatly due to experiencing mental health issues and these types of issues are not openly talked about. We wanted to raise awareness and show that these students are not alone by highlighting work from under-represented members of the creative community.
The “Flow Forward” campaign encourages Penn State Students to prioritize their mental health as well as boost brand impressions for PepsiCo’s LIFEWTR brand.




SIZZLE REEL


REUSABLE WATER BOTTLES & CAMPAIGN STICKERS

We created a line of reusable water bottles to encourage LIFEWR into a leading position in sustainability. We also designed a collection of stickers in order for student’ to be able to creatively express themselves.



To embody our mental health campaign, we designed water fountain wraps. Each fountain found on campus would be wrapped with a different mental health phrase to encourage students to check in on themselves.
INTERACTIVE MURAL
We designed an interactive mural where students could follow along and create an internal dialogue within themselves. We have implemented calming practices such as breathing techniques to help students recent themselves.
INTERACTIVE MURAL DISPLAY
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INTERACTIVE MURAL STORYBOARD
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PROCESS

MAN REPELLENT KIT
Man Repellent is a help kit that includes six different objects that can help women defend themselves from unwanted harassment when they are enjoying a night out. This engaging product is designed to empower women by preparing them before they even go out.
The products in the kit include:
-Anti-Pickup Lines Booklet
-Engagement Ring
-Pepper Spray
-Body Glitter
-Nail Polish
DISCIPLINES
Branding, Website Creation, Packaging, Photography





KIT OF SHAPES

PROCESS


NOW OR NEVER
“Now or Never” is a three poster surrealism series dedicated to the concept of resilience. Our concept was to create two worlds that were joined by a portal that transported a woman from an oddly perfect, controlled society (the “blue” world), into a place of freedom where the self she wants to become lives (the “pink” world). This series showcases the haunting narrative that if she doesn’t break free now, she never will.
DISCIPLINES
Photography, Art Direction, Prop Design,
Set Design, Motion, Wayfinding
IN COLLABORATION WITH
Kimi Mate, Designer



SOCIAL MEDIA GRID

LEADING TO EVENT


WAYFINDING



IMAX IMMERSIVE EXHIBIT


PROCESS

HONEYPOT
“Honeypot” is an immersive, educational experience that walks our targeted demographic through the process of how honeybees make honey. This experience is a celebratory, daylong event that takes place within the pollinator garden at the Penn State University Arboretum. This experience uncovers the hidden beauty within the Arboretum.
IN COLLABORATION WITH
Rachel Smith, Designer
DISCIPLINES
UI/UX, Motion, Branding, Packaging, Wayfinding, Signage, Front-End App Development
WELCOME!

LEARNING FEATURES

STATION ANIMATION

PROMO

WAYFINDING

GIFT PACKAGING

ENTRYWAY STRUCTURE

PHYSICAL SIGNAGE

GIFT PACKAGING HOLDERS

PROCESS
