AFTERCARE PACKAGE

LIFEWTR

Students from Penn State Graphic Design GD304: Practical Communications, in collaboration with PepsiCo’s Design and Innovation, LIFEWTR Brand and Design team and North Division Marketing, created a series of key visuals to accompany a brand campaign promoting selected series 11 bottle made specifically for the Penn State University Park campus.

DISCIPLINES

Branding, Motion, Photography

IN COLLABORATION WITH

PepsiCo’s LIFEWTR, Brand

Clare Connell, Designer

©2022LIFEWTR and the LIFEWTR Logo are registered trademarks.

PROCESS

Our goal was to design a mental health campaign around the Series 11 bottle “Superior” designed by Ginew. Ginew designed this bottle to reflect the visuals of Lake Superior and to showcase the importance of this lake within their culture. When their community comes to Lake Superior, they feel the most mentally at peace. College students struggle greatly due to experiencing mental health issues and these types of issues are not openly talked about. We wanted to raise awareness and show that these students are not alone by highlighting work from under-represented members of the creative community.

The “Flow Forward” campaign encourages Penn State Students to prioritize their mental health as well as boost brand impressions for PepsiCo’s LIFEWTR brand.

SIZZLE REEL

REUSABLE WATER BOTTLES & CAMPAIGN STICKERS

We created a line of reusable water bottles to encourage LIFEWR into a leading position in sustainability. We also designed a collection of stickers in order for student’ to be able to creatively express themselves. 

To embody our mental health campaign, we designed water fountain wraps. Each fountain found on campus would be wrapped with a different mental health phrase to encourage students to check in on themselves.  

INTERACTIVE MURAL

We designed an interactive mural where students could follow along and create an internal dialogue within themselves. We have implemented calming practices such as breathing techniques to help students recent themselves.

INTERACTIVE MURAL DISPLAY

INTERACTIVE MURAL STORYBOARD

PROCESS

MAN REPELLENT KIT

Man Repellent is a help kit that includes six different objects that can help women defend themselves from unwanted harassment when they are enjoying a night out. This engaging product is designed to empower women by preparing them before they even go out.

The products in the kit include:
-Anti-Pickup Lines Booklet
-Engagement Ring

-Pepper Spray 

-Body Glitter
-Nail Polish

DISCIPLINES

Branding, Website Creation, Packaging, Photography

KIT OF SHAPES

PROCESS

NOW OR NEVER

“Now or Never” is a three poster surrealism series dedicated to the concept of resilience. Our concept was to create two worlds that were joined by a portal that transported a woman from an oddly perfect, controlled society (the “blue” world), into a place of freedom where the self she wants to become lives (the “pink” world). This series showcases the haunting narrative that if she doesn’t break free now, she never will.

DISCIPLINES

Photography, Art Direction, Prop Design,
Set Design, Motion, Wayfinding

LEADING TO EVENT

WAYFINDING

IMAX IMMERSIVE EXHIBIT 

       

PROCESS

HONEYPOT

“Honeypot” is an immersive, educational experience that walks our targeted demographic through the process of how honeybees make honey. This experience is a celebratory, daylong event that takes place within the pollinator garden at the Penn State University Arboretum. This experience uncovers the hidden beauty within the Arboretum.

IN COLLABORATION WITH

Rachel Smith, Designer

DISCIPLINES

UI/UX, Motion, Branding, Packaging, Wayfinding, Signage, Front-End App Development

                                        WELCOME!

                                       LEARNING FEATURES

                                      STATION ANIMATION

                                                    ENTRYWAY STRUCTURE

                                                     PHYSICAL SIGNAGE

                                                    GIFT PACKAGING HOLDERS

PROCESS