DINK.IT

DINK.IT is a nonprofit Pickleball organization that facilitates community building among the teens of Philadelphia. DINK.IT works to convert abandoned lots into Pickleball courts. This organization will promote well-being and community engagement by hosting court events and clinics. DINK.IT is partnering with Pickleball’s leading brand, Joola, to provide free playing materials to the community. By utilizing the fastest growing sport in the country, DINK.IT strives to foster relationships and promote a healthy lifestyle for those in the community.

DISCIPLINES

Branding, Motion, Photography

IN COLLABORATION WITH

Alex Guy, Model
Kayla Pierre, Model
Maddi Monka, Model
Sankar Ramesh, Model

SUBWAY STATION

AGE INFOGRAPHIC

BUS STOP INSTALLATION

WAYFINDING

PRACTICE WALL

WIND WRAP

PICKLEBALL PACKAGING

STICKERS

JOOLA PADDLE

SOCIAL MEDIA

PROCESS

TOOLKIT OF SHAPES

IG GRID

LIFEWTR

Students from Penn State Graphic Design GD304: Practical Communications, in collaboration with PepsiCo’s Design and Innovation, LIFEWTR Brand and Design team and North Division Marketing, created a series of key visuals to accompany a brand campaign promoting selected series 11 bottle made specifically for the Penn State University Park campus.

DISCIPLINES

Branding, Motion, Photography

IN COLLABORATION WITH

PepsiCo’s LIFEWTR, Brand

Clare Connell, Designer

©2022LIFEWTR and the LIFEWTR Logo are registered trademarks.

PROCESS

Our goal was to design a mental health campaign around the Series 11 bottle “Superior” designed by Ginew. Ginew designed this bottle to reflect the visuals of Lake Superior and to showcase the importance of this lake within their culture. When their community comes to Lake Superior, they feel the most mentally at peace. College students struggle greatly due to experiencing mental health issues and these types of issues are not openly talked about. We wanted to raise awareness and show that these students are not alone by highlighting work from under-represented members of the creative community.

The “Flow Forward” campaign encourages Penn State Students to prioritize their mental health as well as boost brand impressions for PepsiCo’s LIFEWTR brand.

SIZZLE REEL

REUSABLE WATER BOTTLES & CAMPAIGN STICKERS

We created a line of reusable water bottles to encourage LIFEWR into a leading position in sustainability. We also designed a collection of stickers in order for student’ to be able to creatively express themselves. 

INTERACTIVE MURAL

We designed an interactive mural where students could follow along and create an internal dialogue within themselves. We have implemented calming practices such as breathing techniques to help students recent themselves.

PROCESS

MAN REPELLENT KIT

Man Repellent is a help kit that includes six different objects that can help women defend themselves from unwanted harassment when they are enjoying a night out. This engaging product is designed to empower women by preparing them before they even go out.

The products in the kit include:
-Anti-Pickup Lines Booklet
-Engagement Ring

-Pepper Spray 

-Body Glitter
-Nail Polish

DISCIPLINES

Branding, Website Creation, Packaging, Photography

KIT OF SHAPES

LAAL

Laal is a period brand that provides women in India with safe access to reusable and sustainable period products. Our mission is to help all women have a positive period experience. In collaboration with, Timbrel Chyatee, a textile designer based out of Lancaster, PA.

DISCIPLINES

Branding, Motion, Photography, Typography

IN COLLABORATION WITH

Timbrel Chyatee, Artist
Clare Connell, Designer
Shelby Stewart, Designer

LAAL CUP

PERIOD GUIDE PAMPHLET

SOCIAL MEDIA 

LAAL UNDIES

POSTER CAMPAIGN

CUSTOM LOGO

We designed a custom logo to establish a personal connection to our consumers. We named the company “laal” because this means “Red” in Hindi.

PROCESS OF PACKAGE DESIGN

NOW OR NEVER

“Now or Never” is a three poster surrealism series dedicated to the concept of resilience. Our concept was to create two worlds that were joined by a portal that transported a woman from an oddly perfect, controlled society (the “blue” world), into a place of freedom where the self she wants to become lives (the “pink” world). This series showcases the haunting narrative that if she doesn’t break free now, she never will.

DISCIPLINES

Photography, Art Direction, Prop Design,
Set Design, Motion, Wayfinding

LEADING TO EVENT

WAYFINDING

IMAX IMMERSIVE EXHIBIT 

       

PROCESS